Social media is a huge part of our life now.
Especially for businesses. Social media has changed the way we conduct business, proceed with payments, and even control the market prices. Everything is affected as a result of social media. It is inevitable since social media gives a voice to every individual and individuals hold the power of pricing as well as marketing.
So ho can businesses learn to strategically use social media for their own business. social media can be a huge make or break for any business. Malaysia’s social media marketing services exist to ensure businesses have foolproof branding but not every =one can afford these services. So what are the tips that even top tips on how to use social media, vouched for by experts of marketing on social media.
- Community Management
Experts suggest that we are moving from simply being customer-centric to close personalization. Gen Z is proof of how social media is used for personalizing every business through social media. Gen Z and younger millennials demand that businesses are caring about their well-being and would market personally to them. The undivided attention to the target market will build loyal relationships and inevitably, a loyal customer base. The great brand knows how to leverage the power of social media to make sure people stay connected to you as a brand. You must find ways to make sure you are consistently making personalized efforts to stay engaged with your target market.
- Leverage Influencer Marketing On Social Media
It is 2021, influencer marketing is still going stronger than ever. The power of influence marketing is only predicted to grow. When we say leverage influencer marketing, it must be leveraged and utilized strategically. Businesses must be familiar with the influencer they are using for the brand growth and they must be mindful of how closely related influencer is to your niche. It is also important to make sure that your influencer actually has influence. This can be studied with their quality photos. Amount of comments and the engagement rate. If engagement is low, then the influencer is not as effective despite the million followers.
- Choosing The Correct Social Media Platform
There are tons of social media platforms out there. But should we use them all? Using them all is only proven to be useless and ineffective. Ask yourself “where is your target customer” Are they on Facebook? Are they on Instagram? Or maybe Twitter. Only follow where your target market is. For instance moonpie, an American confection rose back to fame through Twitter even though Twitter is a bit unconventional for their good, they managed to successfully utilize the platform to make customers talk.
- Choose Your Brand Elements
Your brand elements are what your customers see and hear. The logo, colors, aesthetics, quality, products, and image are all part of the brand elements. Even the tone you use to communicate with your customers. Moonpie the American confection, their marketing team used a humorous tone of the conversation with Twitter users to rise to fame. This was part of the brand element “the easy-going, fun to eat American delight”
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